Meet the Seasons in Style! nowri × slash kawasaki Exclusive Apparel Launch

A hotel where you can experience art

Located in Kawasaki, Kanagawa, slash kawasaki is a lifestyle hotel that embraces the concept of “a hotel where you can experience art.” The hotel offers guests fresh inspiration with each visit, enhancing everyday life through artistic experiences.

With over 80% of its guests in their 20s, the hotel attracts a fashion-conscious, art-loving, and trend-savvy audience. In response, slash kawasaki has collaborated with many up-and-coming artists and trending creatives, hosting pop-up art events, producing original collaboration goods, and even integrating art into dining experiences.

Artist Collaboration with Popular Illustrator nowri

This time, slash kawasaki is partnering with nowri, a popular illustrator known for depicting “strong and beautiful women living in their era.” Inspired by the changing seasons, nowri has created original artwork that brings slash kawasaki to life throughout the year.

The collaboration features four idol-inspired female characters, each representing a season—spring, summer, autumn, and winter. Beyond admiring the artwork, guests can immerse themselves in the characters’ personalities and stories, exploring their struggles and aspirations.

To celebrate the collaboration, a limited-edition apparel collection featuring these artworks—including shirts, T-shirts, long-sleeve T-shirts, and coach jackets—will be available starting April 29. Expanding beyond T-shirts for the first time, this collection offers four different fashion pieces designed to be enjoyed throughout the seasons.

Additionally, from April 29 to May 14, a pop-up shop will feature canvas artworks, exclusive merchandise, and a signing event where fans can meet nowri in person on select dates.

slash kawasaki × nowri Collaboration Overview

• Limited-edition apparel release date: April 29, 2025 (Tuesday)
• Exhibition & pop-up shop period: April 29 – May 14, 2025
• Pop-up shop items: Canvas artworks, stickers, and approximately 30 other goods
• nowri Signing Event: Guests who purchase ¥3,000+ worth of nowri collaboration goods or original merchandise (excluding hotel stays, food, and other hotel-branded products) during nowri’s scheduled appearances are eligible to participate.
• nowri’s Scheduled Appearances:
  • April 29 (Tue): 14:00 – 18:00
  • May 2 (Fri): 14:00 – 18:00
  • May 3 (Sat): 13:00 – 18:00
  • May 4 (Sun): 13:00 – 17:00
  • May 9 (Fri): 14:00 – 18:00
  • May 10 (Sat): 14:00 – 17:00

slash kawasaki × nowri Collaboration Goods

Original Apparel Collection

slash kawasaki × nowri HARUHI Shirt & Sticker Set: ¥4,000

slash kawasaki × nowri RITSUKA T-Shirt & Sticker Set: ¥4,000

slash kawasaki × nowri AKIHO Long-Sleeve T-Shirt & Sticker Set: ¥4,000

slash kawasaki × nowri FUYUKO Coach Jacket & Sticker Set: ¥5,000

◆ Original Goods

• Polaroid-style Trading Cards (Set of 2): ¥400
• Photo Gray Trading Cards (Set of 2): ¥400
• Apparel Stickers: ¥800 each

Experience nowri’s Art at slash kawasaki

As part of its innovative digital experience, slash kawasaki features room number plates displayed on digital screens. During the collaboration period, from April 29 to May 14, these screens will showcase nowri’s exclusive artwork, allowing guests to immerse themselves in her world from the moment they enter their rooms.

Meet the Four Characters Inspired by the Four Seasons

◆ nowri comment

For this collaboration, I thought about how I could bring the concept of the four seasons to life, and I decided to depict four female characters as idols. It felt like stepping into the role of a producer, carefully crafting each of their personalities, relationships, and even small details like the type of decor they’d have in their rooms. As I worked, I kept imagining their expressions, the kind of logos they might create, and the accessories they’d wear. It was an incredibly fun and fulfilling process, and I grew attached to each of them.

I’d be thrilled if people could appreciate not only the original artworks but also the goods inspired by them. These characters are like my own children, so I hope everyone can enjoy them with love and care.

Each of these four characters shines on the surface—one is an MAMA award-winning idol, another a Paris Collection designer, one a Grammy-winning artist, and another a Milan Collection model. However, behind their glamorous achievements, they each have very human qualities: a socially awkward gyaru idol, a tough-looking but misunderstood designer, a reclusive otaku artist, and a cheerful but enigmatic model.

Beneath their dazzling exteriors, they struggle with insecurities and lead lives that might feel surprisingly relatable. I’d love for people to discover those layers of personality and connect with them beyond just their appearances.

◆ Character Profiles

＊These characters are fictional and are not based on real people.

Spring – Haruhi (春陽・HARUHI)

• Birthday: April 8
• Blood Type: O
• Hometown: South Korea
• Family: Eldest of three sisters
• Height: 157cm
• Hobbies: Shopping, eating
• Special Skills: Dancing
• Favorite Color: Pastel pink

A dancer with signature pastel pink twin buns.
She is bright, outgoing, and a leader among her peers, but in reality, she is quite shy.
She loves flashy things and quickly follows trends, especially Y2K fashion.
Her role model is Sailor Moon.
She has been best friends with Akiho since they were three years old and remains close to her to this day.

Summer – Ritsuka (立夏・RITSUKA)

• Birthday: August 21
• Blood Type: A
• Hometown: United States
• Family: One younger brother
• Height: 158cm
• Hobbies: Knitting, swimming
• Special Skills: Crafting
• Favorite Color: Yellow

A fashion designer with natural blonde hair and freckles.
She is a highly skilled designer who presents her work at Paris Collection.
She loves making clothes and accessories, as well as going to the beach.
Despite her stern appearance and strong personality, she is actually a caring older sister figure.
She dislikes the rainy season because of her naturally curly hair.
She finds Fuyuko difficult to deal with and struggles to get along with her.

Autumn – Akiho (秋穂・AKIHO)

• Birthday: October 12
• Blood Type: B
• Hometown: Japan
• Family: One older brother
• Height: 164cm
• Hobbies: Listening to the radio
• Special Skills: Singing
• Favorite Color: Sepia

An artist with distinctive reddish-brown bobbed hair.
She also works as a lyricist and copywriter.
Despite her quiet appearance, she enjoys splatter films and heavy metal music.
She has a calm and gentle personality, but when discussing her interests, she becomes very talkative—like a true otaku.
She struggles to express her emotions on her face.
She prefers vintage and second-hand items and is not very aware of current trends.
Although her personality is the complete opposite of Haruhi’s, they are very close friends.

Winter – Fuyuko (冬子・FUYUKO)

• Birthday: December 25
• Blood Type: AB
• Hometown: Japan
• Family: One younger sister
• Height: 171cm
• Hobbies: Sleeping, people-watching
• Special Skills: Memorization
• Favorite Color: Black

A model with a sleepy expression and long, beautiful hair.
She was scouted in Harajuku while still a student and became a fashion model.
She has an enigmatic charm that pairs perfectly with bold red lipstick.
She is always smiling but has a mysterious aura that makes it hard to tell what she’s thinking.
She is naturally gifted and can accomplish things efficiently with little effort.
She is deeply attached to Ritsuka, but her persistent affection often overwhelms Ritsuka, who avoids her as a result.

Artist Profile

nowri | ナウリ

Born in Saitama Prefecture. An illustrator and designer who depicts “strong and beautiful women living in their era.” Her works have been featured in music video artwork, collaborations with cosmetic brands, and designs for various artist logos and merchandise. Instagram

About slash kawasaki

“slash kawasaki” is a new type of “digital hotel” that provides a unique guest experience through various digital tools, designed with a digital-native perspective. The hotel features various digital art installations, iPad check-in, rooms where iPhones can function as remotes, and projectors that mirror guests’ smartphones onto a large screen, creating an innovative stay experience.

With 95 guest rooms, the hotel achieves a balance between compact spaces and exceptional comfort and entertainment through an unprecedented space design. The rooms include independent shower, toilet, and washbasin areas, and incorporate smart beds and IoT features from our other brand, “The Millennials.”

<Facility overview>

Facility Name: slash kawasaki
Location: 2-9-7 Sunako, Kawasaki-ku, Kawasaki City, Kanagawa, 210-0006, Japan
Access: 5-minute walk from JR Kawasaki Station East Exit
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