Private Viewing Experiences Across Japan — LIVELY HOTELS Expands “Theater Rooms” to Over 200 Rooms Across 6 Brands

The concept room known as the “Theater Room” at the lifestyle hotel group LIVELY HOTELS has now expanded across all six brands.
When the umbrella brand LIVELY HOTELS was announced, there were around 100 theater rooms. That number has now grown to more than 200 rooms across the six brands.
The Theater Room is a concept room equipped with a large projector screen, where guests can enjoy movies, online concerts, and sports games right from their hotel room.
At the time of the umbrella brand launch in July 2021, the theater experience was available in around 100 rooms, including all 95 rooms at the tech-driven hotel slash kawasaki and selected rooms at The Millennials.
In just half a year, the theater room offering expanded to four additional brands—THE LIVELY, UNWIND HOTEL & BAR, HOTEL GRAPHY NEZU, and ESTINATE HOTEL NAHA—bringing the total to over 200 rooms across six brands.
As the way people travel and use hotels continues to shift during the pandemic, LIVELY HOTELS remains committed to offering creative and extraordinary hotel experiences by redefining hotels as “places to upgrade yourself.”
<Tokyo, Osaka, Fukuoka> THE LIVELY — Our Flagship Brand


<Tokyo> HOTEL GRAPHY NEZU


<Tokyo> The Millennials


<Kanagawa> slash kawasaki — A Digital Hotel with Projectors in Every Room


<Okinawa> ESTINATE HOTEL NAHA


<Hokkaido> UNWIND HOTEL & BAR SAPPORO


■LIVELY HOTELS
The brand concept of LIVELY HOTELS is “A place to upgrade yourself.”
Rather than just providing a bed to sleep in, we focus on creating stays that offer something more—a personal transformation, inspiration, or refreshment through experiences.
That might mean trying a new skincare product, feeling inspired by great design, practicing mindfulness to improve your well-being, enjoying a delicious meal that lifts your mood, spending meaningful time with someone important, or meeting new friends on your journey.
Every guest’s experience is different, but we aim for each stay to be an opportunity for personal growth—an upgrade to your life.
Book your stay at LIVELY HOTELS: https://livelyhotels.com/